As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.
EveryAction interviews Tara Lee, Development Director of nonpartisan citizen advisory group Texas Watch about how they use the EveryAction platform to advance policy issues and bridge the divide between their community and the political process.
Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
As is my annual custom, I’m reading and keeping track of articles that chronicle nonprofit digital tech trends for 2018 and 2019, covering everything from text messaging, peer-to-peer fundraising, and more.
This week, I had a chance to talk with Colleen Hutchings who is a Vice President at the Chapman Cubine and Hussey direct response agency. Colleen leads the agency’s account team which develops and implements digital strategy for non-profits’ multi-channel fundraising programs.
Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Nonprofits can rely on monthly giving for consistent revenue to the organization. Plus, monthly donors are more likely to donate larger total gifts and to give over a longer time period. Smaller monthly amounts are a good entry point for donors, and donors can feel like they are providing support throughout the entire year.