A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.
The donor management system market looks vastly different than it did 15 years ago, with more options available. The systems are different, too, having evolved in response to pressures from both inside and outside the fundraising community.
Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Nonprofits can rely on monthly giving for consistent revenue to the organization. Plus, monthly donors are more likely to donate larger total gifts and to give over a longer time period. Smaller monthly amounts are a good entry point for donors, and donors can feel like they are providing support throughout the entire year.
Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
December is a uniquely important time for organizations to engage with their members, donors, and volunteers and to raise money
Thanksgiving, Black Friday, Cyber Monday … Giving Tuesday! That’s how annual traditions are created, and this one is apparently here