This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress. A couple of my favorite items in this infographic:
- 54% of emails opened on mobile devices occurred within 4 hours, compared to 46% of opens on desktops and 40% on tablets.
- Mobile payments accounted for 17% of transactions in 2014.
- Responsive design results in a 15% increase in unique clicks for mobile users.
- 70% of consumers delete emails immediately that don’t render well on a mobile device.
The age of mobile is a call-to-action to rethink and redesign our email marketing so we can better communicate with our volunteers, supporters, subscribers and donors.