5 Questions for Colleen Hutchings on Year-end Giving, Email Volume, Sustainers, Digital Advertising and Peer-to-Peer Text Messaging.

This week, I had a chance to talk with Colleen Hutchings who is a Vice President at the Chapman Cubine and Hussey direct response agency. Colleen leads the agency’s account team which develops and implements digital strategy for non-profits’ multi-channel fundraising programs.

How to Build and Sustain a Successful Monthly Giving Program

Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Nonprofits can rely on monthly giving for consistent revenue to the organization. Plus, monthly donors are more likely to donate larger total gifts and to give over a longer time period. Smaller monthly amounts are a good entry point for donors, and donors can feel like they are providing support throughout the entire year.