As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. But don’t take it for granted that all your visitors will make a gift once there. The truth is, many prospective donors leave uninspired, confused, or frustrated. Here are 10 tips to help you improve your year-end donation pages.
The year-end giving season offers a unique opportunity for engaging with your supporters and fans, whether your ultimate goal is deepening relationships or fundraising. By planning ahead, thinking multichannel, and preparing your communications, you’ll be ready for the year-end online giving season.
This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress.
Jeanne Harris (Vice President of Client Services at SCA Direct) has a great article this week for the Integrated Marketing Advisory Board: At