Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from
An email welcome series is essential to making a good first impression with new subscribers on your email list. Your
Engaging with your donors is critical to your fundraising efforts, and your donor newsletter is a key tool in your arsenal
A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. That number jumped to 36 percent during #GivingTuesday, seriously hindering fundraising campaigns during the biggest giving season of the year. This issue of email deliverability — the percentage of email that actually makes it into inboxes and not spam folders — is becoming a critical issue for nonprofits of all sizes. Nonprofit staffers across the country are taking notice.