While plenty of people are out in the streets holding rallies and visiting their elected representatives, the digital landscape has become ground zero as a prime organizing and engagement channel. Nonprofit organizations are pushing the envelope on their digital efforts to engage activists, grow the size of their email lists, and raise money online.
Growing the size of your email list is an important strategic goal for your nonprofit’s marketing, communications, and fundraising programs. There are several effective free techniques to grow your email list using the current digital assets and online properties your organization already has. So before you spend money to rent email lists, distribute an email offer through a media platform, or work with a paid co-registration service, read my article.
Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that’s repeated year over year, and that can be refined and tested to drive success and constituent engagement.
Email is a powerful medium for reaching your supporters. As such, you need your emails to be the most effective that they can be. So how do you do that? A new article by The DataBank discusses creating different versions and sending test samples of your emails to small groups of your supporters.
This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress.
Jeanne Harris (Vice President of Client Services at SCA Direct) has a great article this week for the Integrated Marketing Advisory Board: At