As is my annual custom, I’m reading and keeping track of articles that chronicle nonprofit digital tech trends for 2018 and 2019, covering everything from text messaging, peer-to-peer fundraising, and more.
This week, I had a chance to talk with Colleen Hutchings who is a Vice President at the Chapman Cubine and Hussey direct response agency. Colleen leads the agency’s account team which develops and implements digital strategy for non-profits’ multi-channel fundraising programs.
Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Nonprofits can rely on monthly giving for consistent revenue to the organization. Plus, monthly donors are more likely to donate larger total gifts and to give over a longer time period. Smaller monthly amounts are a good entry point for donors, and donors can feel like they are providing support throughout the entire year.
A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from
While plenty of people are out in the streets holding rallies and visiting their elected representatives, the digital landscape has become ground zero as a prime organizing and engagement channel. Nonprofit organizations are pushing the envelope on their digital efforts to engage activists, grow the size of their email lists, and raise money online.