Only 15 percent of prospective donors who reach a website’s donation page actually make an online gift. This stark statistic is a reminder of the challenge of raising money online. After all the work you’ve done crafting powerful fundraising campaigns, it’s a pity that your website’s donation page may be letting you down. Here are 10 ways to improve your donation page.
Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that’s repeated year over year, and that can be refined and tested to drive success and constituent engagement.
Blackbaud published its annual Charitable Giving Report on February 2, 2016, featuring how nonprofit fundraising performed in 2015. The report reveals
Email is a powerful medium for reaching your supporters. As such, you need your emails to be the most effective that they can be. So how do you do that? A new article by The DataBank discusses creating different versions and sending test samples of your emails to small groups of your supporters.
Building up the number of monthly donors who give regularly to your organization is an important strategy to assure the long-term health of your fundraising efforts. Donors who choose to make monthly gifts are on average more likely to support your organization for a longer period of time. They’re also more likely to donate more money to your organization during their “giving lifetime” than donors who just make single gifts.
We’ve reached an important tipping point in how mobile is being used. Blackbaud has reported recently that mobile conversions in 2015 have reached a new record, with 19 percent of donations and 23 percent of event registrations made from a mobile device. In my own work with nonprofits of various sizes, I’m seeing email readership rates of 40 percent from mobile devices.